Last Wednesday, it was WTM World Responsible Tourism Day and to mark the event the WTM (World Travel Market) released a report entitled ‘No Water, No Future’. In it the WTM addresses the issue of sharing water in towns and villages between the tourism industry and hotels, and the local needs of farmers and the communities. This is increasingly becoming a problem in areas with large resorts, who have the resources to pay more for their water than the local communities. Therefore it is not the resorts who have a shortage of water, it is the villagers. It is especially true in areas such as the Maldives, where water has to be treated and as a result is incredibly expensive. This is an important issue in the world today, where climate change will most likely make the situation even worse. So as tourists or workers in the tourism industry, we all need to do our bit to save water and not to waste it.