Yesterday VisitScotland.com launched their new website which, according to their press release, was “the most significant change to the UK’s most popular tourism destination website in six years”. In 2007, VisitScotland.com had 11 million visitors which they hope to increase to 12.9 million in 2009. Having previously visited the VisitScotland.com website before it was updated, I can say that the new site is much better than the old one! I like the fact that the site is split into 2 separate areas; Scotland’s Ultimate Visitor’s Guide and the Online Travel Shop. This change makes the site appear easier to navigate and clearly separates those who want to plan their trip and those who want to find accommodation. They also cater for many different languages with their choice from a drop-down list. Basically the site is just a whole lot better than it used to be!

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